Slate's list of 50 companies that use Facebook well includes Apple, Louis Vuitton, and Gatorade
We all use Facebook well. We did put up pictures of the dumb pie we baked, or the loser concert we attended … not to mention cutesy pictures of us at various parties to prove our popularity. We update our statuses religiously, add friends, spy on people’s babies and smirk at dormant walls.
Of course, we are all aces at maximizing Facebook’s potential to kill time. But what about companies? Large one, small ones, ones that barely have any money or employees – How are they using God’s gift to nosey parkers a.k.a FB?
Slate’s Big Money compiled Big Money Facebook 50, a ranking of all the companies making the best use of Facebook.
Winners on the list include
Taco Bell – Yum Brands’ (YUM) fast food chain Taco Bell is responsive to fan comments and generates strong positive feedback when it posts promotions. (Big Money)
Gatorade: Peps
iCo.’s (PEP) Gatorade set up an app that encouraged users to vote for their favorite moment from Michael Jordan’s career. More than 8,000 votes were cast on the sports drink’s page.
Apple Students: Apple (AAPL) started “Apple Students” as a sponsored group when the Facebook community was almost exclusively college kids. Even though Facebook has since grown, the electronics retailer’s page is a good place to deliver targeted messages to this audience.
Check out the whole list here.
Big Money points out that most of the companies that made the list are very large, very well known firms. It also notes, that ExxonMobil seems to have no official presence on Facebook (GASP!) and Bank of America has little more than 600 fans (C’mon fellas, lets some ‘em banks a ‘lil more lovin! After all they have our MONEY!).
The piece says Facebook pages are also a great way for the company to announce giveaways, communicate promotions to fans across the world and serve as a forum to creatively generate ideas to support the product in question (eg.Design ideas from fans for a car manufacturer)
You can read the rest of Slate Big Money’s Facebook 50 here.
