Ta Ta Tiger! Tag Heuer is the latest company after Accenture, Gillette, AT&T to drop Tiger Woods from their campaigns
The Tiger saga continues to play out like a train wreck on a car wreck.
In the third biggest endorsement loss this month, Swiss watch maker Tag Heuer has dropped Tiger Woods from their marketing campaign.
The move comes after the public unraveling of Tiger’s marital and sex life after almost 14 alleged mistresses tumbled out the closet, mussed hair and all, to claim affairs with the golfing superstar.
“We recognize Tiger Woods as a great sportsman, but we have to take account of the sensitivity of some consumers in relation to recent events,” Tag Heuer CEO Jean-Christophe Babain told Swiss newspaper Le Matin.”
The company — whose luxury timepieces sell for thousands of dollars — said it would continue to support Woods’ charitable foundation but would rely on other celebrities, such as Leonardo DiCaprio, to be its public face.”
Leonardo DiCaprio, leader of the rumored legendary late-’90s entourage known as “The P—y Posse.” Wonder if Tag Heuer remembers that, added New York Magazine snarkily.
Whatevs! Getting booted out by Leo is the latest in a string of rejections for Tiger.
On Sunday, consulting firm Accenture dropped the athlete, saying he was “no longer the right representative” of the company’s values. Gillette, a unit of the Procter & Gamble Co., said over the weekend that it won’t air ads for its razors that include Woods or include him in public appearances. AT&T said it is evaluating its relationship with the golf superstar.
And so it goes…
